A Willy Nice Day > What Willy Cook Raises £7,740 for SHELTER

On Saturday July 1, we invited Instagram's most trusted meal maker WHAT WILLY COOK to takeover the Two Tribes CAMPFIRE carpark for his first ever mini-festival of food, music and tasty beverages.

All profits from ticket sales from 'A WILLY NICE DAY' were donated to Shelter England. Shelter believe everyone should have a home. They help over one million people each year with advice and support via their emergency helplines and online services.

Through Will's event, an incredible £7,740 was donated to Shelter.

Will began posting recipe videos on Instagram during the COVID lockdowns. He considers himself more of an entertainer than a chef, and has gathered hundreds of thousands of followers through his easygoing yet eloquent storytelling style.

Famously sharing 'recipes not stressipes', Will shows his followers things they'll actually want to cook and presents it in a way that is memorable and fun.

Will selected five of London's hottest food vendors to pop-up at CAMPFIRE for 'A Willy Nice Day'. The unbeatable COQFIGHTER served up succulent fried chicken.

Purveyors of Scottish Scran in London, AULD HAG, impressed the crowd with their Haggis Poutine.

Breakfast bandits BANGERS showed the versatility of the humble sausage. STUFFED brought along their handmade and wholesome pasta. And Chef Michael Bagnall served up dessert with a range of ice-cream treats.

A full schedule of DJs entertained the crowd from 2pm through to midnight, pausing briefly for a couple of eating competitions (crowning the fastest person to eat a Calippo without their teeth, and the fastest to down a pint of Bisto gravy).

At the time of writing, you can still buy exclusive 'A WILLY NICE DAY' tees from the Lorenz Studio webshop.