By Dylan Hayes

A Willy Nice Day > What Willy Cook Raises £7,740 for SHELTER

On Saturday July 1, we invited Instagram's most trusted meal maker WHAT WILLY COOK to takeover the Two Tribes CAMPFIRE carpark for his first ever mini-festival of food, music and tasty beverages.

What Willy Cook - A Willy Nice Day Poster, Saturday July 1 2023 at Two Tribes CAMPFIRE King's Cross London

All profits from ticket sales from 'A WILLY NICE DAY' were donated to Shelter England. Shelter believe everyone should have a home. They help over one million people each year with advice and support via their emergency helplines and online services.

Through Will's event, an incredible £7,740 was donated to Shelter.

What Willy Cook/Will Hughes at A Willy Nice Day - Two Tribes CAMPFIRE King's Cross London

Will began posting recipe videos on Instagram during the COVID lockdowns. He considers himself more of an entertainer than a chef, and has gathered hundreds of thousands of followers through his easygoing yet eloquent storytelling style.

Famously sharing 'recipes not stressipes', Will shows his followers things they'll actually want to cook and presents it in a way that is memorable and fun.

A Willy Nice Day at Two Tribes CAMPFIRE King's Cross, London

Will selected five of London's hottest food vendors to pop-up at CAMPFIRE for 'A Willy Nice Day'. The unbeatable COQFIGHTER served up succulent fried chicken.

Coqfighter - London's Best Fried Chicken at Two Tribes CAMPFIRE for A Willy Nice Day

Purveyors of Scottish Scran in London, AULD HAG, impressed the crowd with their Haggis Poutine.

Auld Hag Haggis Poutine at Two Tribes CAMPFIRE for A Willy Nice Day

Breakfast bandits BANGERS showed the versatility of the humble sausage. STUFFED brought along their handmade and wholesome pasta. And Chef Michael Bagnall served up dessert with a range of ice-cream treats.

Two men enjoy street food during A Willy Nice Day at Two Tribes CAMPFIRE

A full schedule of DJs entertained the crowd from 2pm through to midnight, pausing briefly for a couple of eating competitions (crowning the fastest person to eat a Calippo without their teeth, and the fastest to down a pint of Bisto gravy).

A Willy Nice Day/What Willy Cook  - Calippo Eating Contest
Massive thanks to the teams at Jameson UK and Fritz Kola, who helped us take over the entire carpark next to our CAMPFIRE taproom.
Fritz Kola at Two Tribes CAMPFIRE for A Willy Nice Day - July 2023
Exclusive merch was made by London based contemporary menswear brand, Lorenz Studio, who opened a pop-up shop in the carpark on the day. Lorenz take references from living 'la dolce vita' through heavy graphic garments that are fused with high quality fabrics and fits. 
A Willy Nice Day Tee by Lorenz at Two Tribes CAMPFIRE - King's Cross, London
At the time of writing, you can still buy exclusive 'A WILLY NICE DAY' tees from the Lorenz Studio webshop.
Eoin Fenton DJ's during A Willy Nice Day at Two Tribes CAMPFIRE - King's Cross London
Keep following Will at @whatwillycook for announcements of the second edition of 'A Willy Nice Day'.

All photos in this blog were taken by the brilliant Ben Priddy.


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